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Centrum double booth activation at the Riyadh Marathon
All work

Health & Wellness

Centrum

Wellness at Scale.

From standalone shelf brand to category-defining presence at the Riyadh Marathon — a multi-day activation built to move bodies, not just impressions.

Sector
Health & Wellness
Region
KSA
Services
Creative & Branding · Events

— The challenge

Show up at one of the region's largest sporting events without becoming wallpaper. Convert footfall into trial. Convert trial into memory.

— The approach

A double-booth architecture under a trussed canopy. Always-on staffing in branded orange. Sample handouts paired with ritual moments — runners stopped, played, and posted.

— Deliverables

  • Booth design & build (two adjacent activations)
  • Staffing, sampling & on-ground choreography
  • Branded gifting program
  • Social capture & content cuts

— Selected frames

  • Centrum runners at booth
  • Centrum booth with flags
  • Centrum gift bags
  • Centrum crowd activation

— Next case

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TotalEnergies

High-Octane Engagement.

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