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TotalEnergies build at sunset — a telehandler lifts a wrapped load as a worker signals from the structure
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Energy & Mobility

TotalEnergies

High-Octane Engagement.

TotalEnergies asked for a regional sponsor presence that didn't look or feel like a sponsor presence. We delivered a nighttime hospitality build that translated category power into hospitality warmth — a modular tent system, red-flag perimeter, string lighting, and a hospitality flow engineered around movement. Drinks, photo, conversation, repeat. Three nights running. Brand on every surface, on its own terms.

Sector
Energy
Region
UAE
Services
Events · Experiential

— The challenge

Move beyond the corporate-tent template. Turn a sponsor activation into a destination on the night-out map.

— The approach

A modular tent system, red flag perimeter, string lighting, and a hospitality flow built around movement — drinks, photo, conversation, repeat.

— Deliverables

  • Tent design & build
  • Lighting & atmosphere
  • Hospitality flow design
  • Brand integration on every surface

— Selected frames

  • TotalEnergies hospitality tent at dusk with branded red feather flags, picket-fence perimeter and umbrella seating
  • Illuminated TotalEnergies tent facade at night with the logo, glass front and Quartz product display inside
  • TotalEnergies interior lounge with bean bags, sofas, branded oil drum and a backlit energy-transition wall
  • Backlit energy-transition feature wall — oil, natural gas, electricity, hydrogen and biomass icons
  • TotalEnergies hospitality seating with picnic tables, parasols and branded flags at night
  • TotalEnergies activation at night — feather flags, string lighting and seating beside the IHG pavilion

— Next case

Nissan Middle East

A Legacy of Breaking Boundaries.

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